In 1980 they laughed at Ed Hiller. Who would want to buy fake artificial outdoor palm trees? But Ed knew. He had faith. "I figured there were other people 'off the wall like me,' he said. Flash forward to 2001. "You don't have to be off the wall anymore." More than 500 artificial plastic palms flutter in the ocean breezes of Wildwood, the plastic palm tree capital of New Jersey, maybe the world. And nearly every one was built and installed by Four Sons Custom Palm Trees.